# 129: Get the Customer

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2025-12-05
- Length: 55m
- Episode: 129
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer
- Listen: http://relay.fm/tc/129

## Summary

Myke Hurley, Tom Gerhardt, and Dan Provost discuss their recent Black Friday and Cyber Week marketing strategies, comparing Studio Neat's email-only approach with Relay FM's ad-supported model. They analyze pricing structures, such as 'buy two get one free' versus percentage discounts, to optimize customer acquisition costs and average order value. The conversation shifts to hardware speculation, with Dan proposing a convertible MacBook with a 360-degree hinge to merge laptop and tablet functionalities, while Myke and Tom debate the feasibility of touchscreen MacBooks and future input methods.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer#t=7) Black Friday Reflections and Marketing Strategies
- [11:21](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer#t=681) Pricing Tactics and Customer Acquisition
- [29:14](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer#t=1754) Inventory Planning and Holiday Sales Cycles
- [36:27](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer#t=2187) The iPad vs. Laptop Debate and Hybrid Devices
- [48:13](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer#t=2893) Future of MacBooks: Touchscreens and Hinges

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Relay FM (company)
- Apple (company)
- iPad (product)
- MacBook (product)
- Magic Keyboard (product)
- Airtable (tool)

## Related episodes from other shows

- [407: Mutant Cough](https://hardwarepodcasts.com/podcast/making-it/2023-08-11-407-mutant-cough) (Making It)
- [078: Selling Products Direct to End-Users via Shopify](https://hardwarepodcasts.com/podcast/product-startup/2021-06-02-078-selling-products-direct-to-end-users-via-shopify) (Product Startup)
- [405: What If We Put Sunglasses On It?](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it) (Making It)
- [Advice Line with Miguel McKelvey of WeWork](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-05-advice-line-with-miguel-mckelvey-of-wework) (How I Built This)
- [451: I Never Put a Quarter In Ms. Pacman](https://hardwarepodcasts.com/podcast/making-it/2024-08-09-451-i-never-put-a-quarter-in-ms-pacman) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-12-05-129-get-the-customer. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.