# 126: Ten Years

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2025-09-11
- Length: 1h 02m
- Episode: 126
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years
- Listen: http://relay.fm/tc/126

## Summary

Tom Gerhardt and Dan Provost of Studio Neat reflect on the podcast's 10th anniversary, discussing the evolution from product-focused content to business sustainability. They detail the launch of the Keen box cutter in rose gold and the addition of a clip to the Mark One pen, explaining the mechanical constraints of aluminum versus steel. The hosts also analyze Apple's rumored lanyard holes and camera control button, contrasting Studio Neat's design philosophy with Apple's approach to user feedback and product complexity.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years#t=7) Introduction: 10th Anniversary and Business Evolution
- [10:10](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years#t=610) The Keen Box Cutter: Launch, Marketing, and Color
- [25:22](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years#t=1522) Mark One Pen: Adding a Clip and Design Philosophy
- [36:45](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years#t=2205) Apple Rumors: Lanyard Holes and Camera Control
- [56:28](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years#t=3388) Case Manufacturing and Discontinued Colors

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Keen (product)
- Mark One (product)
- Mark 2 (product)
- Apple (company)
- iPhone (product)
- AirPods Pro (product)
- Saint Jude Children's Research Hospital (other)
- Cracker Barrel (company)
- KeyShot (tool)
- Blender (tool)
- Meta (company)
- Peak Design (company)
- 0 Snap (company)
- Native Union (company)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)
- [iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.](https://hardwarepodcasts.com/podcast/go-no-go/2026-01-06-ifixits-shahram-mokhtari-on-the-hidden-design-of-modern-electronics-ces-week-man) (Go/No-Go)
- [Episode 192: Different or better with Evan & Katelyn](https://hardwarepodcasts.com/podcast/making-it/2018-11-23-episode-192-different-or-better-with-evan-katelyn) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-09-11-126-ten-years. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.