# 124: Tariff Talk

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2025-05-08
- Length: 1h 11m
- Episode: 124
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk
- Listen: http://relay.fm/tc/124

## Summary

Myke Hurley joins hosts Tom Gerhardt and Dan Provost of Studio Neat to discuss the impact of tariffs on their business, explaining how they mitigate costs by performing final assembly and value-added machining in the US while sourcing raw metal parts from Asia. The group also covers the discontinuation of the Material Dock due to its complex, multi-supplier supply chain and low sales volume, and reviews past predictions, including a debate on whether DSLR camera sales are recovering. Finally, they discuss Studio Neat's new Pocket Notebook, highlighting its use of Colorplan paper and GeoSmyth's Abstract recycled paper, and touch on the strategic shift toward automated, AI-driven marketing.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk#t=7) Introduction: Tariffs and Studio Neat's Supply Chain
- [2:18](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk#t=138) Manufacturing Strategy: US Assembly vs. Asian Components
- [13:37](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk#t=817) Impact on Pricing and Kickstarter Risks
- [32:14](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk#t=1934) Discontinuing the Material Dock: Complexity and Scale
- [40:59](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk#t=2459) Reviewing Predictions: DSLR Cameras and Pricing
- [1:04:27](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk#t=3867) Studio Neat's Pocket Notebook and Materials

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Cortex Brand (company)
- Panel Book (product)
- Mark One (product)
- Material Dock (product)
- Tote Book (product)
- Cosmonaut (product)
- Smarter Every Day (other)
- Peak Design (company)
- Kickstarter (other)
- GeoSmyth (company)
- Colorplan (material)
- Abstract (material)

## Related episodes from other shows

- [#190 - Tariffs 2.0:  Hotpot Queen, Fila Manila & Circle Beverage](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-07-190-tariffs-2-0-hotpot-queen-fila-manila-circle-beverage) (The Startup CPG Podcast)
- [Beware of the Overachievers](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-07-beware-of-the-overachievers) (The Amp Hour)
- [361: It’s complicated](https://hardwarepodcasts.com/podcast/making-it/2022-07-08-361-its-complicated) (Making It)
- [Dotty Ernest Annty Frost](https://hardwarepodcasts.com/podcast/the-amp-hour/2019-09-09-dotty-ernest-annty-frost) (The Amp Hour)
- [Jersey Jeff Jactitation](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-02-07-jersey-jeff-jactitation) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.