# 118: Sales and Discounts

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2024-11-15
- Length: 1h 19m
- Episode: 118
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts
- Listen: http://relay.fm/tc/118

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss a production delay on their Kickstarter-funded 'Keen' product caused by tight tolerances in the Serraco coating process, forcing them to remake parts. They then analyze holiday sales strategies, contrasting percentage discounts with 'free item with purchase' offers to protect margins and manage inventory. The episode concludes with a Tech Corner debate on the future of the Apple Vision Pro, predicting a cheaper variant within five years driven by the killer feature of spatial persona calls.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=7) Introduction and Keen Production Update
- [0:46](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=46) The Serraco Tolerance Crisis and Remake Decision
- [9:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=548) QC Challenges and Remote Supplier Management
- [17:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=1024) Holiday Sales Strategy: Discounts vs. Free Gifts
- [26:38](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=1598) The 'Four Peak' Marketing Calendar
- [36:56](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=2216) Brand Positioning and the Future of Physical Products
- [50:20](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-11-15-118-sales-and-discounts#t=3020) Tech Corner: Apple Vision Pro Future and Pricing

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Keen (product)
- Serraco (material)
- Mark One (product)
- Panel Book (product)
- Apple Vision Pro (product)
- Apple Watch (product)
- Meta Quest (product)
- Relay FM (company)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Adafruit, Chip heist, Hackerspaces - The Kit Conniption](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-04-26-adafruit-chip-heist-hackerspaces-the-kit-conniption) (The Amp Hour)
- [078: Selling Products Direct to End-Users via Shopify](https://hardwarepodcasts.com/podcast/product-startup/2021-06-02-078-selling-products-direct-to-end-users-via-shopify) (Product Startup)
- [Episode 147: You never know, you never know…](https://hardwarepodcasts.com/podcast/making-it/2017-12-08-episode-147-you-never-know-you-never-know) (Making It)
- [Episode 309: A thousand decisions](https://hardwarepodcasts.com/podcast/making-it/2021-06-04-episode-309-a-thousand-decisions) (Making It)

## Citing this page

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