# 117: Patch Club

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2024-10-18
- Length: 1h 08m
- Episode: 117
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-10-18-117-patch-club
- Listen: http://relay.fm/tc/117

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of the Studio Neat Patch Club, a marketing initiative offering free embroidered patches with product purchases to drive urgency and engagement. They detail the assembly progress of the Keen mechanical keyboard, noting the labor-intensive, watchmaker-style process and the challenges of Saracote coating. The episode concludes with Dan’s Tech Corner, where they debate the merits of the Apple Watch Numerals face, the new Photos watch face, and the future of folding phones.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-10-18-117-patch-club#t=7) Introduction: Studio Neat Patch Club and Marketing Strategy
- [28:44](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-10-18-117-patch-club#t=1724) Keen Assembly Progress and Manufacturing Challenges
- [44:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-10-18-117-patch-club#t=2641) Dan's Tech Corner: Apple Watch Faces and Digital Frames
- [1:01:26](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-10-18-117-patch-club#t=3686) Folding Phone Form Factors and Future Hardware

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Patch Club (product)
- Keen (product)
- Mark One (product)
- Saracote (material)
- Apple Watch (product)
- Numerals (product)
- Pixel Fold (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [469: It’s My Fault, But Also Your Fault](https://hardwarepodcasts.com/podcast/making-it/2025-01-31-469-its-my-fault-but-also-your-fault) (Making It)
- [Episode 345: Back from WorkbenchCon](https://hardwarepodcasts.com/podcast/making-it/2022-03-04-episode-345-back-from-workbenchcon) (Making It)
- [456: *cough* SELLOUT *cough*](https://hardwarepodcasts.com/podcast/making-it/2024-10-04-456-cough-sellout-cough) (Making It)
- [Episode 059: Bobcats & Bologna sandwiches](https://hardwarepodcasts.com/podcast/making-it/2016-02-19-episode-059-bobcats-bologna-sandwiches) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-10-18-117-patch-club. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.