# 115: New Website

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2024-08-22
- Length: 51m
- Episode: 115
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website
- Listen: http://relay.fm/tc/115

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of their new Shopify website, which features a shift from macro photography to 3D renders using Keyshot for consistent product imagery. They detail the production challenges of the Keen keyboard, including the manual application of Serracote coating and the development of custom jigs for assembling tiny M1.7 screws. The conversation also covers their strategy for managing Kickstarter delays through transparent, monthly communication with backers, and reflects on how AI tools like ChatGPT assist in coding and logistics without fundamentally disrupting supply chain complexities.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=7) Introduction: Studio Neat and the New Website
- [3:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=185) Website Redesign: Shopify Theme and Mobile Optimization
- [7:21](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=441) Content Strategy: 3D Renders and Keyshot
- [17:14](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=1034) Keen Production: Serracote Coating and Assembly Jigs
- [26:19](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=1579) Kickstarter Strategy: Managing Delays and Communication
- [36:45](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=2205) Supply Chain Complexity and AI's Role in Logistics
- [42:22](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website#t=2542) AI in Product Development: ChatGPT for Coding and Translation

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Shopify (tool)
- Keyshot (tool)
- Blender (tool)
- Fusion (tool)
- ChatGPT (tool)
- Keen (product)
- Mark 1 (product)
- Mark 2 (product)
- Teenage Engineering (company)
- Cortex (company)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [An Interview with Josh Lifton](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-09-09-an-interview-with-josh-lifton) (The Amp Hour)
- [Episode 204: The Maker Knife with Giaco Whatever](https://hardwarepodcasts.com/podcast/making-it/2019-03-01-episode-204-the-maker-knife-with-giaco-whatever) (Making It)
- [469: It’s My Fault, But Also Your Fault](https://hardwarepodcasts.com/podcast/making-it/2025-01-31-469-its-my-fault-but-also-your-fault) (Making It)
- [Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-04-16-afterschool-podcast-episode-19-craighton-berman-founder-of-manual-04-16) (Core77 Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-08-22-115-new-website. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.