# 114: Nothing but Corners

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2024-07-11
- Length: 1h 11m
- Episode: 114
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners
- Listen: http://relay.fm/tc/114

## Summary

Dan Provost, Tom Gerhardt, and Myke Hurley discuss the challenges of interactive storytelling in Apple's Vision Pro content, arguing that traditional cinematic composition fails when users have agency. They analyze the backlash against Apple's iPad Pro 'crush' ad, debating whether it was clever marketing or tone-deaf, and explore the future of Apple's operating systems, specifically the likelihood of merging iOS and macOS. The conversation concludes with speculation on the next Apple Watch design and the potential for AI-powered wearable devices like the AI Pin or Ray-Ban Meta glasses.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=7) Introduction and Immersive Storytelling
- [1:22](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=82) Vision Pro and the Failure of Cinematic Immersion
- [8:32](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=512) VR Gaming and Interactive Theater
- [25:25](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=1525) Apple Vision Pro Adoption and App Ecosystem
- [29:32](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=1772) The iPad Pro 'Crush' Ad Backlash
- [34:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=2040) Merging iOS and macOS
- [54:52](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=3292) Apple Watch Rumors and Design Leaks
- [1:00:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners#t=3605) AI Wearables and Social Norms

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

large enterprises

## Mentioned

- Apple (company)
- Vision Pro (product)
- iPad Pro (product)
- iOS (other)
- macOS (other)
- Apple Watch (product)
- AI Pin (product)
- Ray-Ban Meta (product)
- Meta (company)
- F1 TV (product)
- Asgard's Wrath 2 (product)
- Before Your Eyes (product)
- PlayStation VR 2 (product)
- Quest 2 (product)
- Raycast (tool)
- Logic (product)
- Fusion 360 (product)
- Swift (other)
- Windows (other)
- Xbox (product)

## Related episodes from other shows

- [Episode 22: Talking Apple Vision Pro](https://hardwarepodcasts.com/podcast/the-circuit/2023-06-08-episode-22-talking-apple-vision-pro) (The Circuit)
- [AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-14-ai-that-can-be-your-second-brain-with-bethany-bongiorno-and-imran-chaudhri-of-hu) (How I Built This)
- [Afterschool Podcast, Episode 8 - Neven Mrgan (10/7)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-8-neven-mrgan-10-7) (Core77 Podcast)
- [Episode 72: Apple Intelligence and Closed Loop Private Computing](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing) (The Circuit)
- [Episode 84: Apple's Technology and AI](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai) (The Circuit)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.