# 113: I Wasn’t Expecting Therapy Today

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2024-06-27
- Length: 50m
- Episode: 113
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today
- Listen: http://relay.fm/tc/113

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the production challenges of the Keen safety razor, specifically the assembly of tiny M1.4 screws and the surprising color preference data where orange leads black. They also reveal they have hired Jacob, a junior designer/engineer, to help scale operations, leading to a deep discussion on the psychological dynamics of receiving feedback, the importance of separating personal identity from design work, and the distinction between design as service versus art.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=7) Introduction and Keen Production Update
- [0:45](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=45) Keen Assembly Challenges and Jigs
- [9:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=587) Keen Color Selection Breakdown
- [15:02](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=902) Hiring Jacob and Scaling the Team
- [21:52](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=1312) Design Process and Feedback Dynamics
- [35:10](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=2110) Personal Attachment to Design and Validation
- [44:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today#t=2641) Design vs. Art and Moving Forward

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Keen (product)
- Mark 1 (product)
- Mark 2 (product)
- Sidekick Notepad (product)
- Theme System Journal (product)
- Jacob (other)

## Related episodes from other shows

- [Episode 190: Keeping it Fresh](https://hardwarepodcasts.com/podcast/making-it/2018-11-09-episode-190-keeping-it-fresh) (Making It)
- [483: There Are Two Wolves Inside Me…](https://hardwarepodcasts.com/podcast/making-it/2025-05-16-483-there-are-two-wolves-inside-me) (Making It)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [Episode 263: Making as Therapy](https://hardwarepodcasts.com/podcast/making-it/2020-06-05-episode-263-making-as-therapy) (Making It)
- [Episode 274: Fold time back on itself](https://hardwarepodcasts.com/podcast/making-it/2020-08-28-episode-274-fold-time-back-on-itself) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-06-27-113-i-wasnt-expecting-therapy-today. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.