# 112: The Last Detail with Matthew Panzarino

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2024-05-24
- Length: 50m
- Episode: 112
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino
- Listen: http://relay.fm/tc/112

## Summary

Matthew Panzarino, former TechCrunch editor and founder of TheObessor.com, discusses the Acronym J1-A, a high-end techwear jacket designed by Errolson Hugh and Michaela Sackenbacher of Acronym Studio. He details the jacket's industrial design philosophy, highlighting specific functional innovations like the 'jacket sling' for hands-free carrying, the 'flak pocket' for secure storage, and a unique zipper release mechanism that allows the jacket to be shed instantly. Panzarino explains how Acronym pioneered the techwear genre by prioritizing rigorous utility and iterative refinement over fleeting fashion trends, resulting in a product that commands a premium price due to its complex construction and durable materials like Gore-Tex.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=6) Introduction to Acronym and the J1-A Jacket
- [2:45](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=165) The Origins of Techwear and Gore-Tex
- [6:35](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=395) The Jacket Sling and Bag Protection System
- [11:46](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=706) Design Philosophy: Martial Arts and Fluidity
- [17:28](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=1048) The Drop Pocket and Sleeve Storage
- [17:37](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=1057) The Instant Zipper Release Mechanism
- [22:17](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=1337) The Flak Pocket and Iterative Design
- [29:35](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=1775) Techwear Community, Pricing, and Longevity
- [40:15](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-05-24-112-the-last-detail-with-matthew-panzarino#t=2415) Fit Issues and Dieter Rams Design Principles

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

established companies

## Mentioned

- Acronym (company)
- J1-A (product)
- Gore-Tex (material)
- Errolson Hugh (other)
- Michaela Sackenbacher (other)
- TechCrunch (company)
- TheObessor.com (company)
- Burton (company)
- Northface (company)
- Nike (company)
- Lululemon (company)
- Stone Island (company)
- Arc'teryx (company)

## Related episodes from other shows

- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)
- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Afterschool Podcast, Episode 3  - Robert Brunner](https://hardwarepodcasts.com/podcast/core77-podcast/2013-08-28-afterschool-podcast-episode-3-robert-brunner) (Core77 Podcast)
- [417: Special Old People Shoes](https://hardwarepodcasts.com/podcast/making-it/2023-11-03-417-special-old-people-shoes) (Making It)
- [429: The Fabric of Your Lungs](https://hardwarepodcasts.com/podcast/making-it/2024-02-09-429-the-fabric-of-your-lungs) (Making It)

## Citing this page

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