# 96: How Much Could a Banana Cost?

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2023-03-09
- Length: 1h 12m
- Episode: 96
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost
- Listen: http://relay.fm/tc/96

## Summary

Myke Hurley of Cortex Brand discusses the manufacturing challenges and high cost of his new Sidekick Notepad, which features paper made from recycled coffee cups and was hand-assembled in London. Tom Gerhardt and Dan Provost of Studio Neat share their experiences with product video production, highlighting the difficulty of lighting and the value of tools like Dragonframe and motorized sliders. The hosts then help each other decide on new computer hardware, debating the merits of Mac Studio, MacBook Pro, and monitors for heavy video editing tasks.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost#t=8) Review of the Jony Ive Red Nose
- [11:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost#t=661) Sidekick Notepad Manufacturing and Design
- [26:58](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost#t=1618) Product Video Production Challenges
- [42:12](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost#t=2532) Social Media and TikTok Marketing
- [48:09](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost#t=2889) Computer Hardware Recommendations

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Sidekick Notepad (product)
- Red Nose (product)
- Studio Neat (company)
- Cortex Brand (company)
- Jony Ive (other)
- Love From (company)
- GF Smith (company)
- Effie Berman (company)
- Dragonframe (tool)
- Edelkrone (company)
- Sony A6400 (product)
- Mac Studio (product)
- MacBook Pro (product)
- Mac Mini (product)
- Pro Display XDR (product)
- Studio Display (product)
- LG (company)
- Dell (company)
- TikTok (company)
- Instagram (company)

## Related episodes from other shows

- [354: The trade off](https://hardwarepodcasts.com/podcast/making-it/2022-05-13-354-the-trade-off) (Making It)
- [402: I Let The Dog Pee On The TV](https://hardwarepodcasts.com/podcast/making-it/2023-06-23-402-i-let-the-dog-pee-on-the-tv) (Making It)
- [414: Every Video Is Someone’s Career](https://hardwarepodcasts.com/podcast/making-it/2023-10-13-414-every-video-is-someones-career) (Making It)
- [299: I’m coming to see you, Elizabeth!](https://hardwarepodcasts.com/podcast/making-it/2021-03-19-299-im-coming-to-see-you-elizabeth) (Making It)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-03-09-96-how-much-could-a-banana-cost. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.