# 94: I Love the Mind Virus

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2023-02-09
- Length: 1h 18m
- Episode: 94
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus
- Listen: http://relay.fm/tc/94

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the design of Sir Jony Ive’s new Comic Relief Red Nose, highlighting its paper construction and manufacturing complexity. They provide an update on the Mark Three pen, detailing a PVD coating defect that delayed shipping, and reflect on the pricing strategy for the Purple Mark One. The hosts also analyze rumors regarding Apple’s mixed reality headset, debating the merits of an external battery pack and the potential for hand-tracking interfaces.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus#t=8) Introduction: Jony Ive’s Comic Relief Red Nose Design
- [21:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus#t=1261) Mark Three Shipping Updates and PVD Coating Issues
- [27:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus#t=1624) Purple Mark One Pricing and Studio Neat Business Strategy
- [34:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus#t=2047) Website Reviews and E-commerce UX Experiments
- [56:18](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus#t=3378) Apple Mixed Reality Headset Rumors and Battery Packs
- [1:09:10](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus#t=4150) Hand Tracking, Gaming, and the Future of AR/VR

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Comic Relief (company)
- Jony Ive (other)
- Mark Three (product)
- Purple Mark One (product)
- Apple (company)
- Rebuy (tool)

## Related episodes from other shows

- [Episode 22: Talking Apple Vision Pro](https://hardwarepodcasts.com/podcast/the-circuit/2023-06-08-episode-22-talking-apple-vision-pro) (The Circuit)
- [Afterschool Podcast, Episode 14 - FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-01-06-afterschool-podcast-episode-14-fiftythree-12-17) (Core77 Podcast)
- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)
- [iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.](https://hardwarepodcasts.com/podcast/go-no-go/2026-01-06-ifixits-shahram-mokhtari-on-the-hidden-design-of-modern-electronics-ces-week-man) (Go/No-Go)
- [10. Sustainable Fashion, Apple Car Insights, Sharper Bionic Eyes](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-03-23-10-sustainable-fashion-apple-car-insights-sharper-bionic-eyes) (The Next Byte Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-02-09-94-i-love-the-mind-virus. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.