# 93: The Last Detail with Stephan Ango

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2023-01-27
- Length: 1h 16m
- Episode: 93
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango
- Listen: http://relay.fm/tc/93

## Summary

Stephan Ango, co-founder of Lumi and Obsidian, discusses the Hario V60 pour-over coffee maker, analyzing its 60-degree geometry, internal grooves, and material variations (ceramic, glass, plastic) as examples of timeless industrial design. The conversation explores the ritual of coffee brewing, the Lindy effect in product longevity, and how Hario maintains market dominance against Amazon white-label knockoffs through brand authority and filter ecosystem lock-in. Ango also reflects on his transition from physical goods to software, contrasting the ephemeral nature of code with the permanence of well-designed objects.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=8) Introduction and Guest Background
- [4:42](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=282) The Hario V60 Design and History
- [13:49](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=829) Brewing Rituals and User Experience
- [22:40](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=1360) Design Philosophy and Minimalism
- [55:15](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=3315) The Lindy Effect and Knockoffs
- [1:04:44](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=3884) Dieter Rams' Design Principles
- [1:10:31](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango#t=4231) Obsidian and Long-Lasting Software

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Hario (company)
- V60 (product)
- Lumi (company)
- Obsidian (product)
- Melita (product)
- Chemex (product)
- AeroPress (product)
- Moka Pot (product)
- Snow Peak (product)
- Starbucks (company)
- Blue Bottle (company)
- Stumptown (company)
- Intelligentsia (company)
- Amazon (company)
- Dieter Rams (other)

## Related episodes from other shows

- [Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-04-16-afterschool-podcast-episode-19-craighton-berman-founder-of-manual-04-16) (Core77 Podcast)
- [IDology #10 - The difficulties of sustainability of industrial design](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design) (IDology)
- [417: Special Old People Shoes](https://hardwarepodcasts.com/podcast/making-it/2023-11-03-417-special-old-people-shoes) (Making It)
- [Episode 163: Live Edge Bowling  Ball](https://hardwarepodcasts.com/podcast/making-it/2018-04-06-episode-163-live-edge-bowling-ball) (Making It)
- [STL364: Good Design Goes Unnoticed](https://hardwarepodcasts.com/podcast/shop-talk-live/2026-04-17-stl364-good-design-goes-unnoticed) (Shop Talk Live)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-27-93-the-last-detail-with-stephan-ango. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.