# 89: Stretchy and Smudgy

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2022-11-17
- Length: 1h 07m
- Episode: 89
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy
- Listen: http://relay.fm/tc/89

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the design and manufacturing of the ATP Chicken Hat, detailing the challenges of sourcing fabric and finding a 'cut and sew' supplier. They also announce the Studio Neat Starter Kit gift box and share their long-term reviews of past product recommendations, including James Brand knives, Sage coffee machines, and Patagonia apparel.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy#t=8) Introduction: ATP Chicken Hat Story
- [2:51](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy#t=171) Manufacturing the Chicken Hat
- [13:21](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy#t=801) Tom Gerhardt's New Coaching Venture
- [19:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy#t=1141) Studio Neat Starter Kit Gift Box
- [30:53](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy#t=1853) Reviewing Past Gift Guide Picks

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- ATP Chicken Hat (product)
- Accidental Tech Podcast (product)
- Lewis bags (product)
- Neat Ice Kit (product)
- Mark One (product)
- James Brand (company)
- Sage Barista Express (product)
- Patagonia (company)
- Dyson (company)
- iRobot (company)
- Kai Scissors (product)
- Zenni (company)
- Instant Pot (product)
- Bridge Keyboard (product)
- Tokyo Totepack (product)
- Angle Poise Type 75 Mini (product)
- Grove Maid (company)
- Hive (product)
- Ugmunk (company)

## Related episodes from other shows

- [Herschel Supply Co.: Jamie and Lyndon Cormack](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-16-herschel-supply-co-jamie-and-lyndon-cormack) (How I Built This)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [Suitsupply: Fokke de Jong](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-05-01-suitsupply-fokke-de-jong) (How I Built This)
- [Osprey Packs: Mike Pfotenhauer](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-20-osprey-packs-mike-pfotenhauer) (How I Built This)
- [Episode 279: Making things for making things](https://hardwarepodcasts.com/podcast/making-it/2020-10-02-episode-279-making-things-for-making-things) (Making It)

## Citing this page

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