# 87: We Should Probably Cut This

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2022-10-19
- Length: 1h 01m
- Episode: 87
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this
- Listen: http://relay.fm/tc/87

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the reception of the new Material Docks, the progress of the Mark Three pen, and custom Seracote finishes for the Mark One. They detail the manufacturing complexities of the Mark Three, including Swiss turn machining of complex parts like the 'mech inner,' and the challenges of managing color SKUs. The episode concludes with Dan’s Tech Corner analyzing the longevity and design implications of Apple's Dynamic Island on the iPhone 14.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this#t=8) Introduction: Studio Neat and Show Updates
- [5:34](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this#t=334) Material Docks Reception and Product Line Strategy
- [11:06](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this#t=666) Mark One Color Strategy and Custom Seracote
- [25:10](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this#t=1510) Seracote Mixing Process and Material Science
- [30:17](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this#t=1817) Mark Three Manufacturing and Swiss Turn Challenges
- [37:40](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this#t=2260) Dynamic Island Longevity and Design Analysis

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Material Docks (product)
- Mark One (product)
- Mark Three (product)
- Seracote (material)
- Dynamic Island (product)
- iPhone 14 (product)
- Kensington (company)
- Cortex (company)

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- [iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.](https://hardwarepodcasts.com/podcast/go-no-go/2026-01-06-ifixits-shahram-mokhtari-on-the-hidden-design-of-modern-electronics-ces-week-man) (Go/No-Go)
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- [Episode 065: A mallard is a tool you use when you do chisel work](https://hardwarepodcasts.com/podcast/making-it/2016-04-01-episode-065-a-mallard-is-a-tool-you-use-when-you-do-chisel-work) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-10-19-87-we-should-probably-cut-this. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.