Hardware Podcasts

84: Empathy Machine

Thoroughly Considered · 11 Aug 2022 · 58m · Episode 84

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the operational challenges and strategic shifts involved in releasing the Mark Two Limited Edition 005 pen, including moving to timed releases and handling fulfillment in-house. They detail the process of hiring part-time staff for assembly and customer service to escape the 'work procrastination' trap of doing everything themselves. The hosts also explore the concept of 'empathy machines' in industrial design, citing examples like baby monitor handles and IKEA coffee cups, and briefly review the book After Steve.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Studio Neat, Sonos, Indeed, IKEA
Products
Mark Two Limited Edition 005, The Last Detail, iMac G3
Also
After Steve, Jony Ive, Steve Jobs

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