# 80: Jony Ive’s Favorite Things

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2022-05-18
- Length: 38m
- Episode: 80
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things
- Listen: http://relay.fm/tc/80

## Summary

Tom Gerhardt and Dan Provost of Studio Neat provide an update on the Mark 2 product launch and discuss their Instagram advertising strategy for their physical goods. The hosts then analyze Jony Ive’s Financial Times article listing his favorite objects, debating the engineering, cost, and personal significance of items like a $5,600 tone arm, a Snap-on torque wrench, and a leather-wrapped Stanley tape measure.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things#t=8) Mark 2 Update and Marketing Strategy
- [3:21](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things#t=201) Instagram Ad Performance and Strategy
- [13:03](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things#t=783) Introduction to Jony Ive’s Favorite Things
- [17:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things#t=1020) Analyzing the Tone Arm and Torque Wrench
- [25:30](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things#t=1530) Discussion of Tools, Pens, and Luxury Items
- [34:15](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things#t=2055) Final Thoughts on Jony Ive’s Taste

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Mark 2 (product)
- Mark One (product)
- Relay FM (company)
- Jony Ive (other)
- Financial Times (other)
- Snap-on (other)
- Stanley (other)
- Montegrappa (other)
- PB Swiss Tools (other)
- Wera (other)
- Mitsutoyo (other)

## Related episodes from other shows

- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)
- [Episode 210: You can’t bring your mother with you everywhere you go.](https://hardwarepodcasts.com/podcast/making-it/2019-04-19-episode-210-you-cant-bring-your-mother-with-you-everywhere-you-go) (Making It)
- [S2E24 Working at Apple, Premium Products, & Superior Project Management | Joe Moak](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-05-28-s2e24-working-at-apple-premium-products-superior-project-management-joe-moak) (Being an Engineer)
- [Afterschool Podcast, Episode 3  - Robert Brunner](https://hardwarepodcasts.com/podcast/core77-podcast/2013-08-28-afterschool-podcast-episode-3-robert-brunner) (Core77 Podcast)
- [226: Maximizing Your Invention’s Perceived Value Through Marketing](https://hardwarepodcasts.com/podcast/product-startup/2024-05-16-226-maximizing-your-inventions-perceived-value-through-marketing) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-05-18-80-jony-ives-favorite-things. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.