# 79: An Ever-Widening Funnel

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2022-04-21
- Length: 51m
- Episode: 79
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel
- Listen: http://relay.fm/tc/79

## Summary

Myke Hurley, co-founder of Studio Neat, joins hosts Tom Gerhardt and Dan Provost to discuss the financial and operational challenges of running a small physical product business. The conversation covers inventory forecasting, the strategic use of short-term loans to leverage bulk pricing, and the 'meta-design' lessons learned from packaging failures like cork and foam. The episode concludes with a technical deep-dive into the iPhone 13 Pro's back-swipe gesture recognition issues and a brief discussion of the movie Tenet.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel#t=8) Introduction and Inventory Forecasting
- [8:11](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel#t=491) Cash Flow, Loans, and Bulk Ordering
- [21:31](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel#t=1291) Product Launches and Meta-Design Lessons
- [36:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel#t=2160) Movie Corner: Tenet and Time Zones
- [40:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel#t=2408) Tech Corner: iPhone 13 Pro Gesture Issues

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Debugging & failure analysis](https://hardwarepodcasts.com/topic/debugging-and-failure-analysis)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Mark One (product)
- Mark Two (product)
- Kickstarter (other)
- The Journal (product)
- Subtle Notebook (product)
- iPhone 13 Pro (product)
- iPhone 11 Pro (product)
- Tenet (other)
- Relay FM (company)

## Related episodes from other shows

- [217 - Erica Rankin on her packaging pivot at Bro Dough](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-10-10-217-erica-rankin-on-her-packaging-pivot-at-bro-dough) (People of Packaging)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)
- [469: It’s My Fault, But Also Your Fault](https://hardwarepodcasts.com/podcast/making-it/2025-01-31-469-its-my-fault-but-also-your-fault) (Making It)
- [483: There Are Two Wolves Inside Me…](https://hardwarepodcasts.com/podcast/making-it/2025-05-16-483-there-are-two-wolves-inside-me) (Making It)
- [Advice Line with Serial Entrepreneur Mark Cuban](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-29-advice-line-with-serial-entrepreneur-mark-cuban) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-04-21-79-an-ever-widening-funnel. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.