# 73: I Am Very Particular About Hat Shape

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2021-10-20
- Length: 1h 08m
- Episode: 73
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape
- Listen: http://relay.fm/tc/73

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the company's new branded hats, their decision to leave Mailchimp for a simpler email platform due to pricing changes, and the production challenges of the Mark Two product. They also analyze Apple's new MacBook Pro design, the return of ports, and the strategic coherence of Apple's product lineup following the transition to Apple Silicon.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape#t=8) Introduction and Saint Jude Fundraiser
- [3:37](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape#t=217) Mailchimp Pricing Woes and Email Marketing Strategy
- [15:22](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape#t=922) Studio Neat Hats and Branded Merchandise Philosophy
- [26:03](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape#t=1563) Social Media Transparency and Product Teasing
- [37:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape#t=2221) Mark Two Production and Supply Chain Delays
- [44:30](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-10-20-73-i-am-very-particular-about-hat-shape#t=2670) Apple MacBook Pro Design and Product Line Analysis

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Mailchimp (tool)
- Moose End (tool)
- Campaign Monitor (tool)
- Magic Spoon (product)
- Mark Two (product)
- MacBook Pro (product)
- Surface Laptop Studio (product)

## Related episodes from other shows

- [063: Hardware Startup Tips from a 22 Year Apple Exec](https://hardwarepodcasts.com/podcast/product-startup/2021-02-17-063-hardware-startup-tips-from-a-22-year-apple-exec) (Product Startup)
- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [407: Mutant Cough](https://hardwarepodcasts.com/podcast/making-it/2023-08-11-407-mutant-cough) (Making It)
- [AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-14-ai-that-can-be-your-second-brain-with-bethany-bongiorno-and-imran-chaudhri-of-hu) (How I Built This)

## Citing this page

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