# 68: Searing Hot Takes

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2021-04-07
- Length: 51m
- Episode: 68
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes
- Listen: http://relay.fm/tc/68

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the manufacturing delays of the Mark 2 pen due to complex seamless machining and PVD finishing, while also detailing their flexible, modular design approach for MagSafe accessories. They explore how Studio Neat uses 3D printing and local machining to maintain low-run production capabilities, allowing them to adapt quickly to Apple's hardware changes. The hosts then share their 'searing hot takes' on targeted advertising, arguing that relevant, high-quality ads on platforms like Instagram are preferable to the spammy, irrelevant ads seen on Twitter, and discussing the implications of Apple's App Tracking Transparency framework.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=8) Introduction: Studio Neat and Mark 2 Updates
- [0:41](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=41) Mark 2 Manufacturing: Seamless Machining and PVD Challenges
- [5:27](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=327) Journal Production Delays and Kickstarter Realities
- [9:39](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=579) Dan's MagSafe Hack: Adding Magnets to Non-MagSafe Phones
- [17:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=1053) PopSocket Compatibility and MagSafe Ecosystem Analysis
- [25:13](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=1513) Studio Neat's Modular Design System and Local Manufacturing
- [34:11](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=2051) Hot Take: The Value of Targeted Advertising
- [47:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-04-07-68-searing-hot-takes#t=2867) Apple's App Tracking Transparency and Future of Ads

## Topics

- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Mark 2 (product)
- MagSafe (product)
- iPhone 11 Pro (product)
- iPhone 12 (product)
- PopSocket (product)
- Nomad (company)
- Belkin (company)
- Elevation Labs (company)
- Tubble (product)
- Instagram (product)
- Twitter (product)
- Hulu (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.](https://hardwarepodcasts.com/podcast/go-no-go/2026-01-06-ifixits-shahram-mokhtari-on-the-hidden-design-of-modern-electronics-ces-week-man) (Go/No-Go)
- [Afterschool Podcast, Episode 14 - FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-01-06-afterschool-podcast-episode-14-fiftythree-12-17) (Core77 Podcast)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)

## Citing this page

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