# 65: Like Twelve Surnames

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2021-01-14
- Length: 1h 01m
- Episode: 65
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames
- Listen: http://relay.fm/tc/65

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the production updates for the Mark Two pin, the rollout challenges of the MagSafe Material Docks, and Dan's new Theme System Journal. They detail specific manufacturing changes, such as switching from plated aluminum to stainless steel for the Mark Two's knurled pin to eliminate plating issues, and the decision to source the journal's printing from Poland for faster iteration. The hosts also touch on the logistical nightmares of shipping during the pandemic and Brexit, as well as the demand spikes for Dan's journal.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames#t=8) Introduction and Taylor Swift Discussion
- [7:17](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames#t=437) Mark Two Production Updates and Design Changes
- [15:41](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames#t=941) MagSafe Material Docks Rollout and Logistics
- [26:24](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames#t=1584) Theme System Journal: Manufacturing Shift to Poland
- [34:21](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames#t=2061) Demand Spikes and Inventory Planning
- [48:55](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames#t=2935) Dan's Shower Thoughts: Family Surnames

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Mark Two (product)
- MagSafe Material Docks (product)
- Theme System Journal (product)
- Mark One (product)
- Apple (company)
- Relay FM (company)

## Related episodes from other shows

- [Episode 065: A mallard is a tool you use when you do chisel work](https://hardwarepodcasts.com/podcast/making-it/2016-04-01-episode-065-a-mallard-is-a-tool-you-use-when-you-do-chisel-work) (Making It)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [402: I Let The Dog Pee On The TV](https://hardwarepodcasts.com/podcast/making-it/2023-06-23-402-i-let-the-dog-pee-on-the-tv) (Making It)
- [SpaceX, Enclosures & Startups - Urging Unemployment Ullagone](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-12-04-spacex-enclosures-startups-urging-unemployment-ullagone) (The Amp Hour)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-01-14-65-like-twelve-surnames. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.