# 64: Unbridled Consumerism

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2020-11-19
- Length: 48m
- Episode: 64
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism
- Listen: http://relay.fm/tc/64

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the production status of the Mark 2 pocket pen, noting that pre-production samples are nearly perfect with minor tolerance issues on the sleeve assembly, and outline plans for sustainable molded pulp packaging and in-house final assembly. They analyze the new MagSafe Material Docks, debating the magnetic alignment mechanics and the practicality of Peak Design's Moment system, which combines magnetic attachment with physical locking. The hosts also review the iPhone 12 lineup, with Myke Hurley returning his iPhone 12 Mini due to screen size dissatisfaction, while discussing the design trade-offs between aluminum and stainless steel frames and the visual impact of bezel margins.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=8) Introduction: Studio Neat and Mark 2 Production Update
- [2:31](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=151) Mark 2 Tolerance Issues and Packaging Strategy
- [6:50](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=410) In-House Assembly and Serracoating Process
- [9:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=541) MagSafe Material Docks and Peak Design Moment System
- [14:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=873) Critique of Moment Mounts and Magnetic Alignment
- [24:29](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=1469) iPhone 12 Mini Return and Design Observations
- [36:20](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism#t=2180) iPhone 12 Pro Materials: Steel vs. Aluminum

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Mark 2 (product)
- MagSafe Material Docks (product)
- Peak Design (company)
- Moment (product)
- iPhone 12 (product)
- iPhone 12 Mini (product)
- iPhone 12 Pro (product)

## Related episodes from other shows

- [iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.](https://hardwarepodcasts.com/podcast/go-no-go/2026-01-06-ifixits-shahram-mokhtari-on-the-hidden-design-of-modern-electronics-ces-week-man) (Go/No-Go)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)
- [10. Sustainable Fashion, Apple Car Insights, Sharper Bionic Eyes](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-03-23-10-sustainable-fashion-apple-car-insights-sharper-bionic-eyes) (The Next Byte Podcast)
- [114 - Packaging News Live - Cory and Evelio talk about paper bubble wrap, daylight savings, London design agency](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-16-114-packaging-news-live-cory-and-evelio-talk-about-paper-bubble-wrap-daylight-sa) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-11-19-64-unbridled-consumerism. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.