# 62: Ten Years

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2020-10-03
- Length: 46m
- Episode: 62
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years
- Listen: http://relay.fm/tc/62

## Summary

Tom Gerhardt and Dan Provost of Studio Neat celebrate the 10th anniversary of their original Glif Kickstarter campaign, reflecting on a decade of intentional, small-scale growth. They discuss the evolution of their product line from the Glif and Cosmonaut to software like Framographer and Simple Bracket, and physical goods like pins. The founders highlight their strategy of remaining 'out of their depth' during manufacturing, using the Cosmonaut tip failure as a key example of how rigorous quality control defines their partnership. They also touch on cultural milestones, including a White House press release and appearances at MacWorld, while drawing parallels between their journey and the recent success of Widgetsmith.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years#t=8) Introduction: Studio Neat's 10th Anniversary and Glif Legacy
- [4:25](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years#t=265) Product Evolution: From Glif to Software and Physical Goods
- [13:10](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years#t=790) Manufacturing Challenges: The Cosmonaut Tip Failure
- [18:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years#t=1085) Cultural Milestones: MacWorld, Sinbad, and the White House
- [35:30](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years#t=2130) The Widgetsmith Phenomenon and the 'Lottery Ticket' of Success

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Glif (product)
- Kickstarter (other)
- Cosmonaut (product)
- Framographer (product)
- Simple Bracket (product)
- Widgetsmith (product)
- MacWorld (other)
- White House (other)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [Kickstarter: Perry Chen (2018)](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-31-kickstarter-perry-chen-2018) (How I Built This)
- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [Product Design and Manufacturing with Nick Frank of Knectiv](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-02-02-product-design-and-manufacturing-with-nick-frank-of-knectiv) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-10-03-62-ten-years. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.