# 59: I’ve Always Wanted to Do a Bleep

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2020-05-20
- Length: 42m
- Episode: 59
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep
- Listen: http://relay.fm/tc/59

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss the challenges of running a small physical product business during the early pandemic, including their upcoming Kickstarter launch and the importance of diversifying revenue streams beyond advertising. Myke Hurley of Relay FM shares how his podcast network is adapting to economic uncertainty by expanding membership models and creating new content like 'Dithering'. The hosts also engage in a detailed debate about the industrial design compromises of Apple's Magic Mouse and the original Apple Pencil, analyzing how resource allocation and form factor constraints lead to controversial design choices.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep#t=8) Introduction and Business Check-ins
- [2:23](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep#t=143) Relay FM's Revenue Diversification Strategy
- [14:34](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep#t=874) Studio Neat's Kickstarter Plans and Market Outlook
- [23:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep#t=1387) Dan's Tech Corner: The Magic Mouse Design
- [29:12](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep#t=1752) Ergonomics and User Experience Debate
- [37:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep#t=2225) Apple Pencil Charging and Design Compromise

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Studio Neat (company)
- Relay FM (company)
- Magic Mouse (product)
- Apple Pencil (product)
- iPad Pro (product)
- Logitech MX Master (product)
- Dithering (product)
- Squarespace (company)
- Shopify (company)
- Stripe (company)
- Ben Thompson (other)
- John Gruber (other)
- Max (other)

## Related episodes from other shows

- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Kickstarter, IndieGoGo & Ignite - Jasperated Jimswinger Jobbery](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-04-24-kickstarter-indiegogo-ignite-jasperated-jimswinger-jobbery) (The Amp Hour)
- [353:  The emotional weight of bank accounts](https://hardwarepodcasts.com/podcast/making-it/2022-05-06-353-the-emotional-weight-of-bank-accounts) (Making It)
- [416: Ichabod’s Big Boy Pants](https://hardwarepodcasts.com/podcast/making-it/2023-10-27-416-ichabods-big-boy-pants) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-05-20-59-ive-always-wanted-to-do-a-bleep. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.