# 58: Nothing Can Stop Us Now

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2020-04-01
- Length: 50m
- Episode: 58
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now
- Listen: http://relay.fm/tc/58

## Summary

Myke Hurley, host of The Pen Addict, and Studio Neat founders Tom Gerhardt and Dan Provost discuss how the coronavirus pandemic is impacting their physical product businesses. Hurley details the challenges of his active Kickstarter campaign for a Retro 51 pen and conference travel, while Gerhardt and Provont explain how Studio Neat’s low overhead and existing stock buffered them from initial supply chain disruptions. The hosts also analyze Apple’s new iPad Pro and Magic Keyboard, debating whether the device’s trackpad support signals a shift toward the iPad replacing traditional laptops.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=8) Introduction: The Coronavirus Impact on Small Hardware Businesses
- [2:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=124) Studio Neat’s Supply Chain and Low Overhead Strategy
- [5:24](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=324) Kickstarter Delays and Marketing Uncertainty
- [8:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=488) The Pen Addict Campaign and Retro 51 Partnership
- [18:49](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=1129) Pandemic Uniqueness and Manufacturing Contingency Plans
- [24:49](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=1489) Podcast Industry Resilience and Advertising Trends
- [32:23](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=1943) Apple iPad Pro and Magic Keyboard Analysis
- [40:38](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now#t=2438) Future of iPadOS, Software, and Input Methods

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Retro 51 (company)
- iPad Pro (product)
- Magic Keyboard (product)
- Apple (company)
- After Effects (product)
- AutoCAD (product)
- Fusion 360 (product)

## Related episodes from other shows

- [EcoWoke and Going Broke](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-02-03-ecowoke-and-going-broke) (The Amp Hour)
- [Man Behind The Curtain](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-03-16-man-behind-the-curtain) (The Amp Hour)
- [An Interview with Josh Lifton](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-09-09-an-interview-with-josh-lifton) (The Amp Hour)
- [Year End, 2017](https://hardwarepodcasts.com/podcast/the-amp-hour/2017-12-18-year-end-2017) (The Amp Hour)
- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.