# 55: So Long, Neat Ice Kit

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2019-10-30
- Length: 48m
- Episode: 55
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit
- Listen: http://relay.fm/tc/55

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the decision to discontinue the Neat Ice Kit due to the high cost and complexity of remanufacturing its foam components, which made the product economically unviable at low volumes. They reflect on how the Neat Ice Kit marked a pivotal shift for the company from Apple accessories to cocktail tools, and later to general design objects. The hosts also provide an update on the Apollo Pen Apollo Edition, detailing the approval of stainless steel production samples and the use of molded cork packaging, before discussing the future of dedicated cameras versus smartphones in Dan's Tech Corner.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit#t=8) Introduction and Neat Ice Kit Discontinuation
- [1:02](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit#t=62) The Salt Rimming Tray and Product History
- [5:32](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit#t=332) Manufacturing Challenges of the Neat Ice Kit
- [18:18](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit#t=1098) Business Model and Pricing Philosophy
- [22:41](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit#t=1361) Apollo Pen Apollo Edition Update
- [30:49](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-10-30-55-so-long-neat-ice-kit#t=1849) Dan's Tech Corner: Camera Connectivity

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Neat Ice Kit (product)
- Glyph (product)
- Salt Rimming Tray (product)
- Apollo Pen (product)
- Cosmonaut (product)
- Highball (product)
- Apple (company)
- H1 chip (chip)
- W1 chip (chip)
- Amazon (company)
- Canon (company)
- iPhone (product)
- AirPods (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)
- [Episode 210: You can’t bring your mother with you everywhere you go.](https://hardwarepodcasts.com/podcast/making-it/2019-04-19-episode-210-you-cant-bring-your-mother-with-you-everywhere-you-go) (Making It)
- [Episode 065: A mallard is a tool you use when you do chisel work](https://hardwarepodcasts.com/podcast/making-it/2016-04-01-episode-065-a-mallard-is-a-tool-you-use-when-you-do-chisel-work) (Making It)
- [Episode 203: So and So Johnson](https://hardwarepodcasts.com/podcast/making-it/2019-02-22-episode-203-so-and-so-johnson) (Making It)

## Citing this page

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