# 52: Apollo Edition

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2019-07-16
- Length: 37m
- Episode: 52
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition
- Listen: http://relay.fm/tc/52

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of a limited-edition stainless steel Mark One pen on Kickstarter, detailing the material choices, PVD coating, and pricing strategy for this Apollo 11 commemorative item. Myke Hurley joins to talk about his collaboration with Studio Neat to produce the Theme System Journal, a printed notebook based on his personal productivity system, covering the challenges of manufacturing, pricing, and the emotional journey of bringing a physical product to market.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition#t=8) Introduction: Apollo 11 Mark One Pen
- [1:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition#t=65) Material and Design Choices for the Stainless Steel Pen
- [5:29](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition#t=329) Kickstarter Campaign Strategy and Pricing
- [17:26](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition#t=1046) The Theme System Journal Concept and Design
- [28:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition#t=1727) Manufacturing Challenges and Shipping Delays
- [33:42](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition#t=2022) Lessons on Printed Goods and China Production

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Mark One (product)
- Theme System Journal (product)
- Fisher (company)
- Schmidt (company)
- Kickstarter (company)
- NASA (company)
- Apollo 11 (other)
- Cortex (other)
- CGP Gray (other)
- Tote Book (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)
- [Kickstarter, IndieGoGo & Ignite - Jasperated Jimswinger Jobbery](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-04-24-kickstarter-indiegogo-ignite-jasperated-jimswinger-jobbery) (The Amp Hour)
- [Afterschool Podcast, Episode 14 - FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-01-06-afterschool-podcast-episode-14-fiftythree-12-17) (Core77 Podcast)
- [A 2013 Recap - Year-end Yarn Yakking](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-12-31-a-2013-recap-year-end-yarn-yakking) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-07-16-52-apollo-edition. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.