# 51: Puppet Notebook

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2019-05-28
- Length: 42m
- Episode: 51
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook
- Listen: http://relay.fm/tc/51

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the development and launch of their new product, the Totebook, a soft-cover A5 notebook designed for portability. They explain the decision to sell the notebook in a 2-pack to manage shipping weight and fulfillment costs, and detail the challenges of sourcing materials and manufacturing in Asia. The conversation also covers Dan Provost's intricate stop-motion video production process, including the use of Dragonframe software and custom puppetry.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=8) Introduction and Product Overview
- [1:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=64) Design Philosophy and Materials
- [5:27](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=327) Production Challenges and Sourcing
- [11:20](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=680) Pricing, Weight, and Fulfillment Strategy
- [13:59](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=839) Totebook Features: Cover and Perforations
- [24:18](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=1458) Stop-Motion Video Production and Tools
- [37:39](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=2259) Voiceover and Brand Consistency
- [40:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook#t=2404) Availability and Shipping

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Totebook (product)
- Panel Book (product)
- Dragonframe (tool)
- After Effects (tool)
- Adam Lisagor (other)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)
- [Product Design with Simone Giertz](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz) (The Amp Hour)
- [Episode 279: Making things for making things](https://hardwarepodcasts.com/podcast/making-it/2020-10-02-episode-279-making-things-for-making-things) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-05-28-51-puppet-notebook. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.