# 50: Putting All Your Eggs in the Launch Basket

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2019-04-22
- Length: 49m
- Episode: 50
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket
- Listen: http://relay.fm/tc/50

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss how their products, the Material Dock and Cosmonaut, benefited from unexpected viral moments, such as the AirPower announcement and the Draw Something app launch. They reflect on the risks of relying on these 'flash in the pan' opportunities and explain their strategic shift away from rushing products to beat Apple rumors toward focusing on sustainable, high-quality design. The episode concludes with a 'Dan's Tech Corner' segment analyzing the engineering and user experience trade-offs of foldable smartphones, specifically comparing the Samsung Galaxy Fold and Huawei Mate X.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=8) Introduction: Studio Neat and the AirPower Material Dock Spike
- [2:20](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=140) Engineering Challenges of Multi-Coil Wireless Charging
- [5:02](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=302) Studio Neat's Product History: Glyph, Cosmonaut, and Prototyping Faith
- [13:25](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=805) The Draw Something Effect and Unplanned Sales Spikes
- [19:51](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=1191) Strategic Shift: From Timing Apple Launches to Sustainable Design
- [28:09](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=1689) Dan's Tech Corner: Foldable Screen Durability and Form Factors
- [36:42](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=2202) Comparing Samsung Galaxy Fold and Huawei Mate X Designs
- [44:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket#t=2673) Future of Foldables: Trifolds, Hinges, and User Experience

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Material Dock (product)
- AirPower (product)
- Glyph (product)
- Cosmonaut (product)
- Samsung Galaxy Fold (product)
- Huawei Mate X (product)
- Xiaomi (company)
- Draw Something (product)

## Related episodes from other shows

- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)
- [469: It’s My Fault, But Also Your Fault](https://hardwarepodcasts.com/podcast/making-it/2025-01-31-469-its-my-fault-but-also-your-fault) (Making It)
- [iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.](https://hardwarepodcasts.com/podcast/go-no-go/2026-01-06-ifixits-shahram-mokhtari-on-the-hidden-design-of-modern-electronics-ces-week-man) (Go/No-Go)
- [Introducing: It's only a Prototype Podcast](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-04-09-introducing-its-only-a-prototype-podcast) (It's Only a Prototype)
- [Episode 192: Different or better with Evan & Katelyn](https://hardwarepodcasts.com/podcast/making-it/2018-11-23-episode-192-different-or-better-with-evan-katelyn) (Making It)

## Citing this page

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