# 42: Making Slow Fast Slow Work

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2018-09-27
- Length: 38m
- Episode: 42
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work
- Listen: http://relay.fm/tc/42

## Summary

Myke Hurley joins hosts Tom Gerhardt and Dan Provost of Studio Neat to brainstorm how to monetize their free app, Slow Fast Slow, which receives 1,000-2,000 daily organic downloads. The team discusses the app's history, its role in driving traffic to their physical product store, and the challenges of converting utility app users into customers. They consider options like in-app purchases, email list growth, and rebranding the app as a broader video utility suite to justify future development.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=8) Introduction and App Analytics
- [1:11](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=71) App Performance and Organic Growth
- [5:16](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=316) Monetization Strategy: App as Marketing
- [11:16](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=676) Current In-App Promotion Mechanics
- [17:10](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=1030) Brainstorming In-App Purchases and Features
- [24:17](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=1457) Rebranding and Future App Ideas
- [30:27](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=1827) Testing New Calls to Action
- [36:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-09-27-42-making-slow-fast-slow-work#t=2168) Conclusion: Passion vs. Profit

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Slow Fast Slow (product)
- Highball (product)
- Frameographer (product)
- iTunes Connect (tool)
- Apple (company)
- WWDC (other)
- Spark Camera (product)

## Related episodes from other shows

- [405: What If We Put Sunglasses On It?](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it) (Making It)
- [Advice Line with Miguel McKelvey of WeWork](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-05-advice-line-with-miguel-mckelvey-of-wework) (How I Built This)
- [Advice Line: What’s Your Value?](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-19-advice-line-whats-your-value) (How I Built This)
- [Advice Line with Tim Ferriss](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss) (How I Built This)
- [Advice Line with Jack Conte of Patreon](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-16-advice-line-with-jack-conte-of-patreon) (How I Built This)

## Citing this page

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