# 36: Mark One

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2018-03-20
- Length: 40m
- Episode: 36
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one
- Listen: http://relay.fm/tc/36

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of their new pen, the Mark One, on Kickstarter, which funded its goal in two hours. They explain the design philosophy behind the all-metal pen, including the use of Saratoga ceramic polymer coating for a matte finish and the decision to redesign the mechanism to achieve a satisfying click. The hosts also cover the production challenges of using a CNC Swiss lathe, the pricing strategy, and the detailed stop-motion video creation process.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=8) Kickstarter Launch Success
- [4:35](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=275) Design Philosophy and Materials
- [10:28](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=628) Redesigning the Mechanism
- [14:09](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=849) Pricing Strategy
- [16:24](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=984) Stop-Motion Video Production
- [25:45](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=1545) Addressing Backer Feedback
- [33:54](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=2034) Manufacturing and Production Risks
- [36:39](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one#t=2199) Campaign Projections and Duration

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies

## Mentioned

- Mark One (product)
- Studio Neat (company)
- Kickstarter (other)
- Panel Book (product)
- Glyph (product)
- Schmidt (other)
- Saratoga (material)
- Dragon Frame (tool)
- Sony A7R III (tool)
- Photoshop (tool)
- CNC Swiss lathe (tool)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Episode 205: Thinky Pad and Wippy Pen](https://hardwarepodcasts.com/podcast/making-it/2019-03-08-episode-205-thinky-pad-and-wippy-pen) (Making It)
- [Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-04-16-afterschool-podcast-episode-19-craighton-berman-founder-of-manual-04-16) (Core77 Podcast)
- [Episode 293: My pants are here!](https://hardwarepodcasts.com/podcast/making-it/2021-01-29-episode-293-my-pants-are-here) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-03-20-36-mark-one. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.