# 33: Year-End Q&A

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2017-12-21
- Length: 46m
- Episode: 33
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a
- Listen: http://relay.fm/tc/33

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss the challenges of balancing entrepreneurship with family life, including managing home offices and childcare logistics. They share their perspectives on Augmented and Virtual Reality, arguing that while the technology has potential, current hardware limitations and physical awkwardness restrict it largely to gaming. The hosts also define product success through longevity and long-tail revenue rather than strict ROI calculations, and explain their design philosophy of integrating manufacturability from the earliest stages of development.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=8) Introduction: Year-End Q&A with Studio Neat
- [1:11](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=71) Balancing Family Life and Remote Work at Studio Neat
- [8:18](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=498) The State of AR and VR: Hype vs. Utility
- [16:44](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=1004) Defining Product Success: Longevity and Margins
- [26:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=1560) Integrating Manufacturing Constraints into Design
- [29:06](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=1746) Wireless Charging Trends and Product Ideas
- [33:32](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=2012) Managing Anxiety and Competition in Hardware Business
- [37:45](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a#t=2265) Designing for the iPhone Notch and UI Challenges

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Simple Bracket (product)
- Obi (product)
- Highball (product)
- Cosmonaut (product)
- Material Duck (product)
- Frameographer (product)
- iPhone 10 (product)
- AV Foundation (tool)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [How to Design and Build Connected Devices | Wai Loong-Lim, Founder and CEO of Y Studios | #AskIoT E023](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-04-17-how-to-design-and-build-connected-devices-wai-loong-lim-founder-and-ceo-of-y-stu) (IoT For All Podcast)
- [Product Design with Simone Giertz](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz) (The Amp Hour)
- [168: The Future of Hardware Product Design Thinking](https://hardwarepodcasts.com/podcast/product-startup/2023-03-23-168-the-future-of-hardware-product-design-thinking) (Product Startup)
- [Inspirations and Aspirations - Recanting Rocket Rationale](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-26-inspirations-and-aspirations-recanting-rocket-rationale) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.