# 31: Retweeting Praise

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2017-10-27
- Length: 33m
- Episode: 31
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise
- Listen: http://relay.fm/tc/31

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss the fulfillment of their Kickstarter campaign for the Panobook, detailing shipping logistics and minor packaging snags. They reflect on the high accuracy of paper manufacturing processes and their strategy for promoting the product via press and social media. A significant portion of the episode is dedicated to Dan's controversial decision to retweet praise for the Panobook, sparking a debate on brand authenticity and marketing tactics.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise#t=8) Panobook Fulfillment and Shipping Logistics
- [2:35](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise#t=155) Manufacturing Accuracy and Behind-the-Scenes Video
- [7:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise#t=425) Post-Kickstarter Sales and Holiday Marketing Strategy
- [12:07](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise#t=727) The Ethics of Retweeting Praise
- [23:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise#t=1381) Brand Authenticity and Marketing Metrics

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Panobook (product)
- Kickstarter (other)
- USPS (other)
- Odie (company)
- Glyph (product)
- Sesame Street (other)
- Cortex (product)
- Coca-Cola (company)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [405: What If We Put Sunglasses On It?](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it) (Making It)
- [254 - Packaging Today Show 4/1/24 Analyzing April Fool's Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging) (People of Packaging)
- [Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-04-16-afterschool-podcast-episode-19-craighton-berman-founder-of-manual-04-16) (Core77 Podcast)
- [Episode 226: Living up to the hype?](https://hardwarepodcasts.com/podcast/making-it/2019-08-30-episode-226-living-up-to-the-hype) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.