# 29: Huddled Around a Lamp Post

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2017-08-22
- Length: 33m
- Episode: 29
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post
- Listen: http://relay.fm/tc/29

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the post-campaign production of the Panobook, a dot-grid notebook that raised $187,149 from 3,623 backers on Kickstarter. They detail the meticulous design decisions, including switching to 0.5mm dot grids and adding a thermopressed debossed logo to differentiate the covers, while managing a rapid 4-6 week turnaround for international shipping. The founders also announce a new subscription model for the consumable product and share their strategy of hiring illustrators like Alexander Savic to license existing artwork for custom packaging.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=4) Introduction: Panobook Kickstarter Results and Production Status
- [2:13](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=133) Designing the Dot Grid and Debos Logo Details
- [8:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=481) The Studio Neat Design Process and Pantone Obsession
- [11:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=707) Logo Placement and Left-Handed User Ergonomics
- [18:21](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=1101) Shipping Logistics, UK Fulfillment, and Subscription Model
- [25:39](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=1539) Strategic Expansion into Stationery and Recurring Revenue
- [30:58](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-08-22-29-huddled-around-a-lamp-post#t=1858) Custom Packaging Design and Licensing Illustrators

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Panobook (product)
- Kickstarter (other)
- Glyph (product)
- Neat Ice Kit (product)
- Simple Syrup Kit (product)
- Field Notes (product)
- Alexander Savic (other)
- Dribble (other)
- Stabilo (product)
- Sharpie (product)
- Fisher Space Pen (product)
- Nemisu (company)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Kickstarter, Copycats, and Comebacks: RiutBag’s Rise](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-07-01-kickstarter-copycats-and-comebacks-riutbags-rise) (It's Only a Prototype)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [180 - Making Design Fun! With Deon Mixon](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-01-31-180-making-design-fun-with-deon-mixon) (People of Packaging)
- [Afterschool Podcast, Episode 11 - Marco Perry and Mark Prommel of Pensa (11/12)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-12-afterschool-podcast-episode-11-marco-perry-and-mark-prommel-of-pensa-11-12) (Core77 Podcast)

## Citing this page

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