# 23: Scratching and Clawing

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2017-01-19
- Length: 32m
- Episode: 23
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing
- Listen: http://relay.fm/tc/23

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss their strategy of using free iPhone apps like Slow Fast Slow and Highball to advertise their physical products, such as the Glyph and cocktail tools. They analyze the conversion rates and user engagement of this 'app-as-advertising' model, noting that targeted apps like Highball drive better revenue than broad utility apps. The episode also covers Dan Provost's mathematical analysis predicting a new 10.5-inch iPad model and their decision to use Medium for blogging to reduce friction.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing#t=4) Introduction and App Strategy Overview
- [0:56](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing#t=56) Using Free Apps to Advertise Physical Products
- [5:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing#t=300) Analyzing Conversion Rates: Slow Fast Slow vs. Highball
- [9:19](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing#t=559) The Vision for Companion Apps and the Glyph Ecosystem
- [24:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing#t=1448) Dan Provost's Math on a Hypothetical 10.5-inch iPad
- [28:52](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing#t=1732) Blogging on Medium and Future Plans

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Slow Fast Slow (product)
- Highball (product)
- Glyph (product)
- Frameographer (product)
- Apple (company)
- iPad Pro (product)
- Medium (company)

## Related episodes from other shows

- [136: Selling a New Physical Product with Google Ads](https://hardwarepodcasts.com/podcast/product-startup/2022-08-10-136-selling-a-new-physical-product-with-google-ads) (Product Startup)
- [405: What If We Put Sunglasses On It?](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it) (Making It)
- [#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-25-148-meta-ads-adcrunch-victor-vo-and-andrew-dilullo) (The Startup CPG Podcast)
- [231: Selling Your Invention on Your Own Website Starting from Zero](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero) (Product Startup)
- [181: Digital Advertising for Selling New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-06-22-181-digital-advertising-for-selling-new-hardware-products) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-19-23-scratching-and-clawing. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.