# 22: Goals for 2017

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2017-01-07
- Length: 45m
- Episode: 22
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017
- Listen: http://relay.fm/tc/22

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss their 2017 goals, focusing on balancing product release frequency with strategic planning and consolidating fulfillment operations. Mike Curley of Relay FM outlines plans to hire an assistant for ad sales administration and increase revenue by targeting niche advertisers, while noting the maturation of the podcast advertising market. The hosts also provide an update on the Glyph product's production delays due to mold tweaks and material selection, and share anecdotes about celebrity endorsements from Neil Patrick Harris and Steve Wozniak.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017#t=4) Introduction: 2016 Recap and 2017 Outlook
- [2:16](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017#t=136) Studio Neat: Product Strategy and Anxiety
- [7:25](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017#t=445) Studio Neat: Operational Goals and Fulfillment
- [14:02](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017#t=842) Relay FM: YouTube Content and Hiring Plans
- [27:30](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017#t=1650) Relay FM: Advertising Market and Revenue Goals
- [38:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017#t=2313) Glyph Production Update and Celebrity Mentions

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Relay FM (company)
- Glyph (product)
- Obi (product)
- Simple Syrup (product)
- Kickstarter (other)
- Neil Patrick Harris (other)
- Steve Wozniak (other)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Episode 336: Take the hug…](https://hardwarepodcasts.com/podcast/making-it/2021-12-24-episode-336-take-the-hug) (Making It)
- [376: This one only has four utters](https://hardwarepodcasts.com/podcast/making-it/2022-11-04-376-this-one-only-has-four-utters) (Making It)
- [Making It #003 : Goals (and LASERS)](https://hardwarepodcasts.com/podcast/making-it/2014-11-20-making-it-003-goals-and-lasers) (Making It)
- [A word from the hosts: we've changed our podcast process for the better](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-07-a-word-from-the-hosts-weve-changed-our-podcast-process-for-the-better) (The Pragmatic Embedded Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-01-07-22-goals-for-2017. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.