# 21: The Way it Goes

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-12-08
- Length: 29m
- Episode: 21
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes
- Listen: http://relay.fm/tc/21

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the year-long development and release of the Canopy, an iPad keyboard case, detailing the frustrations of sourcing materials and coordinating with Asian manufacturers. They also provide an update on the Glif, explaining the tension between finalizing production details and meeting holiday shipping deadlines. The conversation covers the challenges of domestic versus overseas manufacturing, the impact of media coverage on niche products, and the operational logistics of direct-to-consumer fulfillment.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes#t=4) Introduction and Canopy Release
- [1:28](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes#t=88) Canopy Manufacturing Delays and Material Sourcing
- [4:26](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes#t=266) Communication Issues with Asian Manufacturers
- [8:29](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes#t=509) Domestic vs. Asian Manufacturing and Lessons Learned
- [15:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes#t=901) Media Coverage and Market Timing
- [21:30](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes#t=1290) Glif Production Update and Holiday Logistics

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Canopy (product)
- Glif (product)
- Apple (company)
- Magic Keyboard (product)
- iPad Pro (product)
- Origami Workstation (product)
- The Verge (company)
- DJI (company)
- Osmo Mobile (product)

## Related episodes from other shows

- [Episode 068: Love Handles and Bald Spots](https://hardwarepodcasts.com/podcast/making-it/2016-04-22-episode-068-love-handles-and-bald-spots) (Making It)
- [Episode 065: A mallard is a tool you use when you do chisel work](https://hardwarepodcasts.com/podcast/making-it/2016-04-01-episode-065-a-mallard-is-a-tool-you-use-when-you-do-chisel-work) (Making It)
- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Afterschool Podcast, Episode 14 - Pencil by FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-12-17-afterschool-podcast-episode-14-pencil-by-fiftythree-12-17) (Core77 Podcast)
- [Episode 279: Making things for making things](https://hardwarepodcasts.com/podcast/making-it/2020-10-02-episode-279-making-things-for-making-things) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-12-08-21-the-way-it-goes. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.