21: The Way it Goes

Thoroughly Considered · 8 Dec 2016 · 29m · Episode 21

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the year-long development and release of the Canopy, an iPad keyboard case, detailing the frustrations of sourcing materials and coordinating with Asian manufacturers. They also provide an update on the Glif, explaining the tension between finalizing production details and meeting holiday shipping deadlines. The conversation covers the challenges of domestic versus overseas manufacturing, the impact of media coverage on niche products, and the operational logistics of direct-to-consumer fulfillment.

Mentioned

Companies
Studio Neat, Apple, The Verge, DJI
Products
Canopy, Glif, Magic Keyboard, iPad Pro, Origami Workstation, Osmo Mobile

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