# 19: Smushed by the Gears of Industry

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-09-29
- Length: 39m
- Episode: 19
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry
- Listen: http://relay.fm/tc/19

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss the launch of their Walnut Material Doc, the complex manufacturing of their upcoming Glyph product, and their strategy for leveraging their app audience to sell physical goods. They detail the logistical challenges of shipping molds between China and the US, the intricacies of injection mold design, and the business model of using free utility apps like Slow Fast Slow as a marketing funnel for their hardware products.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry#t=4) Introduction and Material Doc Launch
- [2:53](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry#t=173) Material Doc Design and Sales Performance
- [11:46](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry#t=706) Glyph Manufacturing and Mold Complexity
- [19:13](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry#t=1153) Supply Chain Logistics and Shipping Costs
- [25:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry#t=1500) App Store Marketing Strategy
- [32:32](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry#t=1952) Future App Development and Apple Relationship

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Material Doc (product)
- Glyph (product)
- Premier Source (company)
- Slow Fast Slow (product)
- Product Hunt (company)
- Daring Fireball (company)
- Kickstarter (company)
- Apple (company)
- iOS 10 (other)

## Related episodes from other shows

- [180: Hardware Startup Tips for Non-Technical Founders](https://hardwarepodcasts.com/podcast/product-startup/2023-06-15-180-hardware-startup-tips-for-non-technical-founders) (Product Startup)
- [Episode 065: A mallard is a tool you use when you do chisel work](https://hardwarepodcasts.com/podcast/making-it/2016-04-01-episode-065-a-mallard-is-a-tool-you-use-when-you-do-chisel-work) (Making It)
- [Product Design with Simone Giertz](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz) (The Amp Hour)
- [3D Product Logistics](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-01-15-3d-product-logistics) (The Amp Hour)
- [382: Shmorts and shmeels](https://hardwarepodcasts.com/podcast/making-it/2022-12-23-382-shmorts-and-shmeels) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-29-19-smushed-by-the-gears-of-industry. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.