# 17: Three Honda Civics

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-08-31
- Length: 31m
- Episode: 17
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics
- Listen: http://relay.fm/tc/17

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the production of the Glyph tripod, detailing the $63,000 cost of injection molding tooling and the manufacturing process. They explain how they manage supply chain logistics for components like the wrist strap and wood handle while navigating the high capital requirements of hard tooling. The hosts also analyze the strategic impact of Apple product announcements on their business, noting how rumors of new iPhone camera features drive product development and timing for accessories.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics#t=4) Introduction and Glyph Campaign Success
- [3:22](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics#t=202) Injection Molding Tooling Costs and Process
- [8:42](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics#t=522) Manufacturing Details and Supplier Selection
- [14:36](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics#t=876) Apple Event Impact on Product Strategy
- [22:14](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics#t=1334) Timing Releases and Business Dependency

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Studio Neat (company)
- Glyph (product)
- Apple (company)
- iPhone (product)
- Honda Civic (product)
- IKEA (company)
- Slow Fast Slow (product)

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- [Episode 210: You can’t bring your mother with you everywhere you go.](https://hardwarepodcasts.com/podcast/making-it/2019-04-19-episode-210-you-cant-bring-your-mother-with-you-everywhere-you-go) (Making It)
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- [Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2021-05-18-product-simplification-marketing-and-crowdfunding-with-miguel-hernandez-of-paloc) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.