# 16: 3,841

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-08-10
- Length: 27m
- Episode: 16
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841
- Listen: http://relay.fm/tc/16

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss their highly successful Kickstarter campaign for the Glyph 2, which raised $176,000 from 3,841 backers. They explain that the product's success stems from its familiarity and the brand's existing audience, allowing them to utilize cost-effective injection molding at scale. The founders detail their manufacturing strategy with partner Premiere Source, noting how higher volumes justify the tooling costs and enable better quality control for components like the wood handle. They also reflect on how the campaign's success validates their strategy of serving their core photography audience rather than spreading too horizontally.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=4) Introduction: Studio Neat and the Glyph 2 Campaign Success
- [2:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=153) Factors Driving Success: Brand Recognition and Audience
- [4:20](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=260) The Impact of Press Coverage and Funding Graphs
- [7:36](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=456) Manufacturing Strategy: Injection Molding and Volume
- [11:25](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=685) Production Workflow: Mold Fabrication and Assembly
- [13:53](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=833) Supplier Relationships: Premiere Source and PO Management
- [17:41](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=1061) Backer Count vs. Funding Goals: Strategic Insights
- [20:38](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841#t=1238) Post-Obi Strategy: Validation and Future Outlook

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Glyph 2 (product)
- Kickstarter (other)
- Premiere Source (company)
- Derek Fireball (other)
- Gruber (other)
- Boing Boing (other)
- Tech Crunch (other)
- Mac Stories (other)
- Kickstall (other)
- Obi (product)
- Neat Ice Kit (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [085: Scaling Your Product Up After Crowdfunding](https://hardwarepodcasts.com/podcast/product-startup/2021-07-21-085-scaling-your-product-up-after-crowdfunding) (Product Startup)
- [Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2021-05-18-product-simplification-marketing-and-crowdfunding-with-miguel-hernandez-of-paloc) (Predictable Designs Podcast)
- [162: Product Pre Launch Strategies For Crowdfunding Success](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.