# 15: The New Glif

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-07-18
- Length: 35m
- Episode: 15
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif
- Listen: http://relay.fm/tc/15

## Summary

Tom Gerhardt and Dan Provost of Studio Neat launch the Kickstarter for the new Glif, a smartphone mounting system that evolved from a simple tripod mount into a versatile handheld grip. Host Myke Hurley reviews the product just before launch, praising its quick-release mechanism, triple tripod mount points, and affordable $50 price point for the full set. The founders discuss their decision to manufacture in the US to ensure quality and speed, while reflecting on the lessons learned from their previous failed crowdfunding campaign, the Obi. Five hours into the campaign, the project is already over 50% funded, validating their strategy of focusing on product design over aggressive marketing.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif#t=4) Introduction and Live Launch
- [1:40](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif#t=100) Product Design and Quick-Release Mechanism
- [7:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif#t=425) Target Audience and Handheld Use Case
- [13:31](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif#t=811) Kickstarter Strategy and Manufacturing
- [19:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif#t=1140) Campaign Performance and Future Plans

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Glif (product)
- Obi (product)
- Kickstarter (other)
- Relay FM (company)

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- [#054 - Kickstarter Pre-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with) (The Hardware Entrepreneur)
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- [Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-04-16-afterschool-podcast-episode-19-craighton-berman-founder-of-manual-04-16) (Core77 Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.