# 10: The Press

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-03-17
- Length: 30m
- Episode: 10
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press
- Listen: http://relay.fm/tc/10

## Summary

Dan Provost and Tom Gerhardt of Studio Neat discuss their experience with media coverage, including a Wired profile by David Pierce and the significant sales impact of being featured on John Gruber’s Daring Fireball. They explain how their early Kickstarter campaign for the Glyph influenced platform tropes and discuss the challenges of reaching new audiences for products like Obi. The founders emphasize the importance of building relationships with journalists, understanding their specific tastes, and creating syndicate-worthy content through their blog.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press#t=4) Introduction and Wired Profile
- [7:01](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press#t=421) The Interview Experience and Press Anxiety
- [10:56](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press#t=656) Kickstarter Influence and the Glyph Legacy
- [18:23](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press#t=1103) The Power of Daring Fireball and John Gruber
- [21:57](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press#t=1317) Targeting Press and the Obi Challenge
- [25:57](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press#t=1557) Blog Strategy and Content Creation

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Wired (other)
- David Pierce (other)
- Glyph (product)
- Kickstarter (other)
- John Dimatos (other)
- Daring Fireball (other)
- John Gruber (other)
- Uncrate (other)
- Obi (product)
- Swiss Miss (other)

## Related episodes from other shows

- [167: Get Free Earned Media for a New Hardware Product](https://hardwarepodcasts.com/podcast/product-startup/2023-03-16-167-get-free-earned-media-for-a-new-hardware-product) (Product Startup)
- [#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f) (The Startup CPG Podcast)
- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [#163 - The Startup CPG Newswire & PR Tips from Jess Windell](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-10-01-163-the-startup-cpg-newswire-pr-tips-from-jess-windell) (The Startup CPG Podcast)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.