# 9: Asking for Money

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2016-02-21
- Length: 49m
- Episode: 9
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money
- Listen: http://relay.fm/tc/9

## Summary

Myke Hurley of The Pen Addict and Notco discusses his second Kickstarter campaign for a special video episode of his podcast, explaining how he structures the funding to cover production costs without generating personal profit. He details the decision to use Kickstarter as a community-building tool rather than a direct sales channel, contrasting it with Studio Neat's direct-to-consumer model for products like the Remote Stand. The conversation explores the ethical nuances of asking audiences for money, the importance of community trust, and the strategic use of crowdfunding for novel products versus standard merchandise.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=4) Introduction: Myke Hurley and The Pen Addict Kickstarter
- [2:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=167) History of Pen Addict Campaigns and Notco Success
- [9:33](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=573) Managing Production Risks and Reward Fulfillment
- [14:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=844) Ethics of Profit: Why They Don't Pocket the Funds
- [25:57](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=1557) Crowdfunding Fatigue and Community Trust
- [36:23](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=2183) Kickstarter vs. Direct Sales: Studio Neat's Strategy
- [47:05](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money#t=2825) Future Ideas: Crowdfunding Special Episodes for Other Shows

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- The Pen Addict (product)
- Notco (company)
- Kickstarter (other)
- Studio Neat (company)
- Remote Stand (product)
- Relay FM (company)
- Indiegogo (other)
- Double Fine Studios (company)

## Related episodes from other shows

- [Kickstarter: Perry Chen (2018)](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-31-kickstarter-perry-chen-2018) (How I Built This)
- [Kickstarter, IndieGoGo & Ignite - Jasperated Jimswinger Jobbery](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-04-24-kickstarter-indiegogo-ignite-jasperated-jimswinger-jobbery) (The Amp Hour)
- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Episode 142: Crabs](https://hardwarepodcasts.com/podcast/making-it/2017-11-03-episode-142-crabs) (Making It)
- [085: Scaling Your Product Up After Crowdfunding](https://hardwarepodcasts.com/podcast/product-startup/2021-07-21-085-scaling-your-product-up-after-crowdfunding) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-02-21-9-asking-for-money. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.