# 6: Apps

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2015-12-11
- Length: 42m
- Episode: 6
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps
- Listen: http://relay.fm/tc/6

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss their evolution from selling paid iOS apps like Frameographer and Simple Bracket to using free apps like Slow Fast Slow and Highball as marketing vehicles for their physical hardware products. They explain how they shifted their strategy to treat apps as targeted advertising and sales channels, integrating mini-stores within the apps to drive hardware sales. The conversation covers their development workflow, where Dan handles UI design and Tom handles development, and their decision to avoid complex, network-dependent apps like Twitter clients due to maintenance burdens.

## Chapters

- [0:28](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=28) Introduction: Studio Neat's App History
- [2:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=124) Frameographer and Simple Bracket: Early Paid Apps
- [4:26](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=266) Slow Fast Slow: The Pivot to Free and Marketing
- [11:14](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=674) Highball: Integrating Hardware Sales into Apps
- [16:51](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=1011) Apps as Marketing Vehicles and Sales Channels
- [22:08](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=1328) Development Workflow: Design and Implementation
- [28:49](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=1729) Future Roadmap and Hardware-Software Integration
- [35:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps#t=2147) Apps They Wish They Built: Weather and Camera

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Frameographer (product)
- Simple Bracket (product)
- Slow Fast Slow (product)
- Highball (product)
- Obi (product)
- Glyph (product)
- Tweet Bot (product)
- Dark Sky (product)
- Weather Line (product)
- To Do (product)
- Gifboom (product)
- Manual (product)

## Related episodes from other shows

- [063: Hardware Startup Tips from a 22 Year Apple Exec](https://hardwarepodcasts.com/podcast/product-startup/2021-02-17-063-hardware-startup-tips-from-a-22-year-apple-exec) (Product Startup)
- [181: Digital Advertising for Selling New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-06-22-181-digital-advertising-for-selling-new-hardware-products) (Product Startup)
- [135: Performance Marketing for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2022-08-03-135-performance-marketing-for-new-hardware-products) (Product Startup)
- [160: Growing Your Hardware Product Through Paid Ads](https://hardwarepodcasts.com/podcast/product-startup/2023-01-26-160-growing-your-hardware-product-through-paid-ads) (Product Startup)
- [136: Selling a New Physical Product with Google Ads](https://hardwarepodcasts.com/podcast/product-startup/2022-08-10-136-selling-a-new-physical-product-with-google-ads) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-12-11-6-apps. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.