# 3: Onward

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2015-10-28
- Length: 40m
- Episode: 3
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward
- Listen: http://relay.fm/tc/3

## Summary

Tom Gerhardt and Dan Provost of Studio Neat discuss the failure of their Obi Kickstarter campaign and how it led to a strategic pivot toward smaller, lower-risk products. They detail the development of the Apple TV Remote Stand, which they manufactured in-house using a desktop CNC router, and the iClip for Apple Watch, produced via Shapeways. The hosts analyze the financial and operational lessons learned from these contrasting approaches to product design, manufacturing, and timing.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward#t=4) Reflections on the Obi Kickstarter Failure
- [5:20](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward#t=320) The iClip: Low-Risk 3D Printed Accessory
- [14:00](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward#t=840) In-House Manufacturing with Desktop CNC
- [21:41](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward#t=1301) Timing, Marketing, and Financial Performance
- [29:19](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward#t=1759) Strategic Pivot and Future Product Direction

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Obi (product)
- Apple Watch (product)
- iClip (product)
- Shapeways (tool)
- Apple TV (product)
- Glyph (product)
- Tech Crunch (company)
- Matthew Panzarino (other)
- WWDC (other)
- Mac World (other)
- AutoDesk Fusion (tool)
- Adam Lisagor (other)
- Gruber (other)
- Neat Ice Kit (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [Samuel Feller | Product & Project management, Kickstarter, & DIY Product Launch](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-10-28-samuel-feller-product-project-management-kickstarter-diy-product-launch) (Being an Engineer)
- [Kickstarter, IndieGoGo & Ignite - Jasperated Jimswinger Jobbery](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-04-24-kickstarter-indiegogo-ignite-jasperated-jimswinger-jobbery) (The Amp Hour)
- [Product Design and Manufacturing with Nick Frank of Knectiv](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-02-02-product-design-and-manufacturing-with-nick-frank-of-knectiv) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.