# 1: Introductions

- Show: [Thoroughly Considered](https://hardwarepodcasts.com/podcast/thoroughly-considered)
- Published: 2015-09-21
- Length: 20m
- Episode: 1
- Page: https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions
- Listen: http://relay.fm/tc/1

## Summary

Dan Provost and Tom Gerhardt of Studio Neat introduce their sixth Kickstarter project, Obi, a smart laser toy for pets designed to entertain cats when owners are busy. They discuss the product's origin, their history of successful hardware campaigns, and the decision to launch on Kickstarter to secure the necessary capital for custom tooling and manufacturing. The hosts also explain their strategy for managing customer expectations regarding production timelines and shipping delays.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions#t=4) Introduction to Obi and Studio Neat
- [0:47](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions#t=47) The Origin Story of Obi
- [2:09](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions#t=129) Studio Neat's Design Philosophy and History
- [10:09](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions#t=609) The Vision for Obi: Hardware and Software
- [12:53](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions#t=773) Why Kickstarter: Capital and Validation
- [15:50](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions#t=950) Kickstarter Tiers and Shipping Estimates

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)

## Most relevant to

early-stage companies

## Mentioned

- Studio Neat (company)
- Obi (product)
- Kickstarter (other)
- Relay FM (company)
- Glyph (product)
- Cosmonaut (product)
- Neat Ice Kit (product)
- Simple Syrup Kit (product)

## Related episodes from other shows

- [Afterschool Podcast, Episode 5 - StudioNeat (9/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-04-afterschool-podcast-episode-5-studioneat-9-16) (Core77 Podcast)
- [Episode 068: Love Handles and Bald Spots](https://hardwarepodcasts.com/podcast/making-it/2016-04-22-episode-068-love-handles-and-bald-spots) (Making It)
- [Samuel Feller | Product & Project management, Kickstarter, & DIY Product Launch](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-10-28-samuel-feller-product-project-management-kickstarter-diy-product-launch) (Being an Engineer)
- [An Interview with Josh Lifton](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-09-09-an-interview-with-josh-lifton) (The Amp Hour)
- [Making It #003 : Goals (and LASERS)](https://hardwarepodcasts.com/podcast/making-it/2014-11-20-making-it-003-goals-and-lasers) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-09-21-1-introductions. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Thoroughly Considered.