# Should You Apply for Startup CPG's Founders & Funders?

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2026-09-23
- Length: 20m
- Episode: 376
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-23-should-you-apply-for-startup-cpgs-founders-funders
- Listen: https://share.transistor.fm/s/5a200ad7

## Summary

Daniel Scharff, host of The Startup CPG Podcast, explains the value and mechanics of the upcoming 'Founders & Funders' event on December 10th in New York City. He details how the application-based summit connects early-stage CPG brands with top venture capital firms and retailers like Walmart and 7-Eleven Ventures to streamline the fundraising process. Scharff advises founders to apply early, emphasizing that the goal is building long-term relationships with investors rather than closing deals on the spot.

## Outline

1. Introduction to Founders & Funders
2. The Problem with Traditional Fundraising
3. Event Structure and One-Pager Applications
4. Confirmed Retailers and VCs
5. Advice on Applying and Video Submissions
6. Roadshows and Community Value

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- Startup CPG (company)
- Founders & Funders (product)
- Walmart (company)
- 7-Eleven Ventures (company)
- Albertsons Growth Accelerator (company)
- Sprouts (company)
- Thrive Market (company)
- Leisure Hydration (company)
- Melitas (company)
- Midnight Venture Partners (company)
- Amberstone (company)
- ASTO Consumer Partners (company)
- Barrel Ventures (company)
- BFG Partners (company)
- Bluestein Ventures (company)
- Brand Project (company)
- Kavu Consumer Partners (company)
- Sarity Partners (company)
- Coefficient Capital (company)
- Cult Capital (company)

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## Citing this page

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