# How Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2026-08-14
- Length: 30m
- Episode: 353
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-14-how-quincy-is-reinventing-the-dirty-martini-one-perfect-jar-at-a-time
- Listen: https://share.transistor.fm/s/c5f1ef7e

## Summary

Halli Sigel, co-founder of Quincy, explains how a personal frustration with olive jar ratios led to a premium martini brine and garnish brand. She details Quincy's strategy of building three distinct revenue channels—specialty retail, on-premise bars, and food service—while leveraging her operational background from Casper and Chief. Sigel discusses the decision to use Spanish Queen olives, the success of co-branded collaborations like the 'beertini' with Taleo, and how positioning the product as alcohol-free captures the growing non-alcoholic market without requiring future reformulation.

## Outline

1. Introduction: Quincy's Origin and Mission
2. Halli Sigel's Background at Casper and Chief
3. The Naming Story and Product Philosophy
4. Building Three Revenue Channels: Retail, On-Premise, and Food Service
5. Ingredient Selection: Spanish Queen Olives vs. Castelvetrano
6. Co-Branded Collaborations and the 'Beertini'
7. Navigating the Non-Alcoholic Market and Future Expansion
8. Lessons from Summer Fancy Food Show and Community Building

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

early-stage companies

## Mentioned

- Casper (company)
- Chief (company)
- Graza (company)
- Rocco Fridge (company)
- Nell Atelier (company)
- Big Night (company)
- Taleo (company)
- Fever Tree (company)
- Caddo (company)
- Filo (company)
- Amazon (company)
- Fancy Misfits Market (company)
- Spanish Queen olives (material)
- Castelvetrano olives (material)

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- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [298 - The rise of the espresso martini and the importance of packaging for RTD w/ Night Owl](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-12-13-298-the-rise-of-the-espresso-martini-and-the-importance-of-packaging-for-rtd-w-n) (People of Packaging)
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## Citing this page

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