# Founder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2026-07-31
- Length: 32m
- Episode: 345
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-31-founder-feature-tuyyo-foods-jocelyn-ramirez-regina-trillo-stefanie-garcia-turner
- Listen: https://share.transistor.fm/s/f1ed54cb

## Summary

Jocelyn Ramirez, Regina Trillo, and Stefanie Garcia Turner, co-founders of Tuyyo Foods, explain how they merged their solo CPG brands—Toto Verde, Tuyyo, and Nemi Snacks—into one company to pool resources and expertise. They discuss the operational challenges of integrating three product lines, including redesigning Tuyyo’s agua fresca into stick packs and managing supplier transitions, while maintaining strong relationships with retailers like Whole Foods and Raley's. The founders also detail their decision to split responsibilities by strength (marketing, sales, operations) and their current $500K revenue-share fundraising campaign on Wefunder to scale inventory for upcoming retail launches.

## Outline

1. Introduction: The Merger of Toto Verde, Tuyyo, and Nemi Snacks
2. The Origin Story: From Solo Founders to Co-Founders
3. Product Evolution: Redesigning Agua Frescas and High-Protein Chips
4. Operational Strategy: Splitting Roles and Managing the Transition
5. Retailer Relations: Onboarding New SKUs to Whole Foods and Raley's
6. Cultural Roots: Family, Food Justice, and Community Mission
7. Fundraising: Wefunder Campaign for Inventory and Growth

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies

## Mentioned

- Tuyyo Foods (company)
- Toto Verde (product)
- Nemi Snacks (product)
- Whole Foods (company)
- Raley's (company)
- Wefunder (tool)
- Kehi Unfi (company)
- Expo West (other)
- Summer Fancy Food (other)

## Related episodes from other shows

- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-03-27-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams) (How I Built This)
- [Siete Family Foods: Miguel and Veronica Garza](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-03-15-siete-family-foods-miguel-and-veronica-garza) (How I Built This)
- [339 - Beyond the Dieline ep 1 with Tom Seymour and Jessica Kwon from Moka Energy!](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-05-339-beyond-the-dieline-ep-1-with-tom-seymour-and-jessica-kwon-from-moka-energy) (People of Packaging)
- [Advice Line with Vicky Tsai of Tatcha](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-26-advice-line-with-vicky-tsai-of-tatcha) (How I Built This)
- [MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-31-founder-feature-tuyyo-foods-jocelyn-ramirez-regina-trillo-stefanie-garcia-turner. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.