# #251 - Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and Doss

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2026-06-02
- Length: 47m
- Episode: 316
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-02-251-scaling-the-brand-ops-systems-and-simplicity-with-mezcla-and-doss
- Listen: https://share.transistor.fm/s/993c2333

## Summary

Yoga Charya, President and COO of Mezcla, and Sebastiaan Debrouwe from Doss discuss how Mezcla scaled from a specialty retail niche to national distribution in Target, Whole Foods, and Costco. Charya explains their operational philosophy of 'simplicity scales,' including consolidating to a single Midwest 3PL and using a turnkey co-manufacturing model to maintain focus on product quality. Debrouwe highlights how Doss’s adaptive ERP helps brands manage this complexity without sacrificing their unique brand magic, detailing Mezcla’s transition from Google Sheets to Airtable and finally to Doss to automate sample orders and ensure traceability.

## Outline

1. Introduction: Mezcla's Product Strategy and Brand Identity
2. Retail Expansion: From Whole Foods to Mass Market
3. Operational Philosophy: Simplicity and Turnkey Manufacturing
4. The Crunch Council and Quality Control
5. Systems Evolution: From Spreadsheets to Doss
6. Consolidating Supply Chain and Empowering Operators
7. Doss’s Perspective on Scaling and Implementation

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Mezcla (company)
- Doss (company)
- Whole Foods (company)
- Target (company)
- Costco (company)
- Publix (company)
- Sprouts (company)
- Albertsons (company)
- Citarella (company)
- Juice Land (company)
- Airtable (tool)
- Google Sheets (tool)
- NetSuite (tool)
- Shopify (tool)
- Amazon (company)
- Instacart (company)

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- [Advice Line with Tim Ferriss](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-08-28-advice-line-with-tim-ferriss) (How I Built This)
- [155: Identifying a Sourcing Partner for Overseas Manufacturing](https://hardwarepodcasts.com/podcast/product-startup/2022-12-21-155-identifying-a-sourcing-partner-for-overseas-manufacturing) (Product Startup)
- [Advice Line: Scaling Strategies](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-05-22-advice-line-scaling-strategies) (How I Built This)
- [Advice Line with Mark Ramadan of Sir Kensington's](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons) (How I Built This)

## Citing this page

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